FRACTIONAL BRAND LEADERSHIP
CUSTOM FIT TO YOUR NEEDS.
Revitalizing brands to deliver market leverage and long term value.
BRAND LEVERAGE
A strong brand changes everything. It makes you a one-of-a-kind. It gives you competitive leverage that can’t be imitated. It justifies a price premium, builds loyalty, turns customers into advocates, and gives you an exit kicker.
Inside your walls it aligns your team, attracts talent, and speeds decision making. More than ever, revitalizing your brand can give you real leverage.
CBO MANDATE
The Chief Brand Officer bridges the gap between your business vision and brand expression. Having the logic and leadership to connect it all together helps ensure your idea gets credit in the market.
Strategy & Logic: Defining the platform, logic, language and portfolio architecture.
Expression & Design: Guiding visual and verbal elements to claim an idea and build equity.
Alignment & Culture: Synching up the brand vision, your team and market realities.
Network & Oversight: Vetting and managing partners to ensure agency-grade work.
WHY FRACTIONAL?
High-priority brand challenges rarely fit neatly into an existing org chart. F/CBO offers agile C-suite expertise to fit your AI-ready model, with tools and speed instead of overhead and search time.
Objective Seniority: A high-level, outside-in perspective to complement your team.
Zero-Waste Leadership: A resource custom-fit to your scope, timeline and budget.
Operational Speed: The right solution — without ‘trial and error’ of junior-led initiatives.
No Long-Term Liability: High-level stewardship when you need it, scaled back when you don’t.
(initiative)
Intensive care for high-stakes transitions, launches, mergers, or revitalizations.
WAYS TO ENGAGE
F/CBO brings agility and urgency to a challenge, fitting a broad range of situations and roles.
Fixer
Navigator
Architect
Advisor
(fraction role)
Recurring monthly stewardship to elevate brands through objective oversight.
(platform)
A foundation-building engagement to codify brand DNA and GTM playbook.
(sounding board)
High-level coaching
and agency guidance for CEOs and teams.
An agile approach and network of specialist talent helps deliver agency-grade results to brands and businesses.
ABOUT
F/CBO is a fractional chief brand officer consultancy led by Ed Mathie.
For 20+ years, Ed co-led award-winning brand firm CUE, and across his career has worked with a broad range of A-list brands.
